How do I get customers for my remodeling business?

Polish Up Your Google Business Profile

First impressions matter. Your Google Business Profile (GBP) is often the first thing people see when they search for remodeling pros near them.

Fill it out completely. Add project photos, update your hours, respond to reviews (even the cranky ones), and post updates weekly. A strong profile helps you show up higher in search results—and gets you more clicks than your competition across town.

Your Website Needs to Work Harder Than You Do

Your website should be your 24/7 salesperson. If it’s slow, outdated, or missing contact info, you’re basically telling leads to go elsewhere.

Make sure it loads fast, looks good on phones, and shows off your work. Use testimonials, before-and-after pics, and clear service areas. And for the love of tool belts, check that your contact form actually works.

When it comes to home remodeling marketing, your site is one of your biggest assets.

Climb the Google Ladder with SEO

Let’s talk about the not-so-glamorous but totally necessary side of marketing—search engine optimization.

SEO for remodelers helps your site show up when folks search “kitchen remodeler in [your city]” or “bathroom renovation near me.” You don’t need to be a tech guru—just work with someone who knows how to do keyword research, optimize your site, and build links that boost your online authority.

Spoiler alert: Ascend Remodeling Marketing kinda rocks at this.

Get Social (Even If You’re Not a Fan)

You don’t have to go viral doing tile-laying dances on TikTok. But sharing progress pics, before-and-afters, quick remodel tips, and even behind-the-scenes photos on Facebook and Instagram helps people see what you do.

It builds trust, shows off your skills, and keeps your brand top-of-mind when someone’s kitchen starts falling apart.

Run Paid Ads That Don’t Just Burn Money

Done right, paid ads on Google and Facebook can bring in leads fast. Done wrong? You’ll waste your budget faster than a busted pipe floods a bathroom.

Focus your ads on specific services and locations. Send people to a landing page with an offer like “Free Estimate” or “10% Off Winter Remodels”—not just your homepage. And always track results so you know what’s working.

This is a key piece of home improvement marketing, especially when you want leads now.

Referrals Still Rule the Game

Word of mouth isn’t dead—it’s just gone digital. Encourage past clients to refer you by offering small rewards (think gift cards or discounts) or just a heartfelt thank-you.

Stay in touch with past clients via email or text. You never know when their cousin, neighbor, or co-worker is looking for someone just like you.

Ask for Reviews Like You Ask for Final Payments

Happy customers are usually happy to leave reviews—they just forget. Make it easy. Send a short text or email with the direct link after the job wraps up.

Reviews build trust, boost your Google presence, and make you stand out online. Plus, they cost zero dollars and take less than two minutes to ask for. That’s a win-win.

Focus on What Makes You Different

Are you the "eco-friendly remodeler"? The "basement king"? The "open-concept kitchen whisperer"? Whatever your specialty, lean into it.

People want to hire the best—not just anyone with a hammer. Having a clear focus helps you stand out in your marketing and become the go-to for specific jobs in your area.

Ascend Remodeling Marketing can help you position your brand, pick your niche, and make your message stick.

CONCLUSION

Let’s bring it home: How do I get customers for my remodeling business? It’s a combo of showing up online, building trust, and staying top-of-mind.

To recap:

• Optimize your Google profile
• Build a killer website
• Invest in SEO for remodelers
• Post on social media (even the messy stuff)le
• Run ads that make the phone ring
• Encourage referrals
• Ask for reviews like it's part of the job
• Know your niche and own it

You’ve got the skills—now let’s get you the customers. Because if you’re not marketing your remodeling business, someone else is. And they’re probably not half as good as you.

If you need a hand, you know who to call. Ascend Remodeling Marketing has your back.