What Does a Marketing Agency Even Do for Remodelers?

Let’s start here. A marketing agency can handle the stuff that makes your brain hurt: websites, Google ads, SEO, social media, and lead generation. Basically, they help you get found by homeowners before your competitors do.

A good home improvement marketing agency knows your industry. They understand that a “lead” isn’t someone downloading an ebook—it’s someone who actually wants a bathroom remodel next month.

Monthly Costs: What’s the Range?

Here’s the honest truth: prices vary. But most remodeling companies will pay somewhere between $1,000 to $5,000 per month for a solid agency. That price depends on a few things:

• What services you need (SEO, Google Ads, Facebook, website, etc.)
• How competitive your market is
• Whether you want local or regional reach

If an agency says they’ll do it all for $200/month… run. That’s like someone offering to remodel a kitchen for fifty bucks. You get what you pay for.

Flat Fee vs. Percentage of Ad Spend

Some agencies charge a flat monthly fee—which makes budgeting easy. Others charge based on a percentage of your ad spend (common with PPC or paid ads). For example, if you’re spending $3,000/month on Google Ads, they may take 15–20% as their management fee.

Ask for a breakdown. You don’t want to pay $3,000 and find out only $1,000 of that actually went toward ads.

What Services Should Be Included?

At the very least, a good agency should handle:

• SEO (so people can find you on Google)
• PPC (like Google Ads)
• Social media posting or ads
• Website updates or landing pages
• Lead tracking and reporting

All of this should tie into generating home improvement leads that turn into real jobs—not just clicks or likes.

Is It Worth the Money?

Let’s do some simple math. Say you pay an agency $2,000/month, and they help you book 4 new jobs from that investment. If each job nets you $5,000 in profit… that’s $20,000 from a $2,000 spend.

Pretty good ROI, right?

But if you’re paying $2,000 and not getting any leads, or just getting tire-kickers who ghost you, then something’s broken. Marketing should make you money—not just eat it.

Red Flags to Watch For

Here are a few signs that you might be wasting your budget:

• No clear reporting (you don’t know what’s working)
• No call tracking or form tracking
• “Cookie-cutter” campaigns that look the same for every client
• They promise leads but deliver low-quality traffic

You want a partner who understands home improvement advertising—not just someone tossing your name into the digital wind and hoping for the best.

Can You Start Small and Scale Up?

Absolutely. If you're new to marketing, start with the basics—like SEO and Google Ads—then scale up once you start seeing results.

A good agency will grow with you. They’ll adjust your strategy, expand your reach, and help you dominate your local market one zip code at a time.

So… How Much Do You Pay a Marketing Agency? (Let’s Wrap Up)

You came here wondering: How much do you pay a marketing agency? Hopefully by now you’ve got a clear picture.

To recap:

• Expect to pay $1,000–$5,000/month depending on your goals
• Make sure they specialize in remodeling or home services
• Look for transparency, real lead generation, and ongoing strategy
• Avoid the cheap “too good to be true” offers
• Measure ROI—not just cost

At the end of the day, hiring the right agency isn’t just an expense—it’s an investment. At Ascend Remodeling Marketing, we understand that with the right team behind you, you can stop chasing leads and start closing jobs.

So next time someone asks, How much do you pay a marketing agency?, you can answer like a boss—with confidence, clarity, and maybe a new kitchen remodel on the books.