What is a typical marketing fee?

What’s Included in a Typical Marketing Package?

Let’s start with what you’re actually paying for. A marketing fee usually includes things like:

• Website design and updates
• SEO (so people can find you online)
• Paid ads (Google, Facebook, etc.)
• Content creation (blogs, landing pages, email)
• Social media management for remodeling companies

Basically, all the stuff that keeps your name in front of the right people, at the right time, in the right places.

So... What Is a Typical Marketing Fee?

On average, most remodeling businesses pay somewhere between $1,500 to $5,000 per month for a legit marketing strategy. That can sound like a lot—but one good job usually pays for it, and then some.

Think of it like hiring a rockstar project manager for your sales pipeline. One that never takes lunch breaks or “forgets” to follow up on leads.

How Much Should You Spend Based on Revenue?

A good rule of thumb? Around 5–10% of your annual revenue should go toward marketing. So if you’re bringing in $500,000 a year, a $2,500/month marketing budget is right on track.

Spending less than that might leave you invisible online. Spending more? That’s fine—as long as it’s getting results (a.k.a. booked jobs, not just clicks).

Is It Better to Pay One-Time or Monthly?

Some stuff (like a new website) is a one-and-done project. But things like SEO, ads, content, and social media need consistency. Ongoing marketing = ongoing leads.

You wouldn’t just remodel half a kitchen and call it done, right? Marketing works the same way. Steady effort brings steady results.

What About SEO—Is That Separate?

It can be, yes. Good remodeling SEO typically runs between $750–$2,000/month depending on how competitive your area is and how aggressive you want to be.

SEO helps you show up when homeowners search “bathroom remodeler near me” or “best kitchen renovation in [your city].” And unlike ads, SEO keeps working even after the bill is paid. Long-term investment. Big-time payoff.

What About Social Media—Do I Need That Too?

Short answer? Yes. Longer answer? Heck yes.

A strong presence on Facebook, Instagram, or even TikTok helps you show off your work, build trust, and stay top-of-mind with homeowners.

Good social media management for remodeling companies usually costs $500–$1,500/month. It’s not just posting pretty pictures—it’s about creating content that turns likes into leads.

Can I DIY My Marketing?

Sure, you can do your own marketing. You also can install a full bathroom by yourself on a weekend. But should you?

Between chasing subs, managing jobs, and dealing with clients who want to “just move that wall a little”—you probably don’t have time to mess with ad campaigns, SEO settings, and social media trends.

That’s why pros like Ascend Remodeling Marketing exist. We know this stuff inside and out, and we speak “contractor” fluently.

What Should I Expect from a Marketing Partner?

You should expect:

• Clear communication
• Data that shows what’s working
• Transparency on pricing
• Results that help you grow

You should not expect someone who disappears after taking your money or sends reports full of confusing charts. (Yeah… we’ve heard those stories too.)

At Ascend Remodeling Marketing, we focus on marketing for remodeling companies—nothing else. So when you work with us, you're not just another account. You’re a partner.

So let’s wrap it up—What is a typical marketing fee?

Most remodeling businesses spend between $1,500 and $5,000 per month, depending on their goals and market size. The real question isn’t how much you’re spending—it’s what you’re getting in return.

When done right, marketing isn’t an expense. It’s an investment that fills your calendar, grows your brand, and keeps your crew busy.

And if you’re ready to stop guessing and start growing? You know where to find us. Ascend Remodeling Marketing is here to help you build something bigger.