How do I grow my remodeling business?

Tighten Up Your Online Presence

First things first—can people actually find your business online?

If your website looks like it was built in 2009 and hasn’t been updated since, it’s time for a facelift. Make sure your site is mobile-friendly, fast, and clearly shows what you do, where you work, and how to contact you. Show off those beautiful before-and-after photos. People need to see your magic.

Your website is your digital storefront. Treat it like your shop floor—it should look sharp and do the selling for you.

Get Found with Google (aka Be There When They’re Searching)

When someone searches “bathroom remodeler near me,” are you showing up? If not, you’re handing work to your competitors.

That’s where digital marketing for remodeling contractors comes into play. With solid SEO (search engine optimization), Google Ads, and a strong Google Business Profile, you’ll start climbing those rankings and grabbing attention from homeowners who are already looking for what you offer.

Ascend Remodeling Marketing specializes in exactly this—getting remodelers like you found online by the right people at the right time.

Master the Art of Social Media (Without Getting Overwhelmed)

No, you don’t need to be a TikTok sensation. But yes—you do need to be present on platforms like Facebook and Instagram. Social media isn’t just for cat videos anymore. It’s where homeowners go to check out your work, read reviews, and get ideas.

Use social media marketing for home improvement companies to post project pics, behind-the-scenes content, and short videos. You don’t need a fancy camera—your phone is just fine. Show off your skills, answer questions, and let your personality shine.

Ask for Reviews Like You Mean It

You’ve done great work. The client is thrilled. Now what? You ask for the review, that’s what.

Online reviews are digital word-of-mouth, and they build trust fast. Send your client a text or email with a direct link to leave a review on Google or Facebook. And don’t be shy—happy customers are usually more than willing.

Pro tip: Share those reviews on your website and social media. That credibility builds your reputation and brings in more jobs.

Nurture the Leads You Already Have

Most businesses let potential leads slip through the cracks. Don’t be one of them.

Whether someone filled out a contact form, DM’d you, or asked for a quote—follow up. A simple message like “Just checking in—are you still thinking about that kitchen remodel?” can go a long way.

Use a basic CRM (customer relationship manager) or even a spreadsheet to keep track of your remodeling leads. Consistent follow-up = consistent business.

Offer Something Extra

Standing out isn’t always about having the lowest price—it’s about adding value.

Offer a free design consultation, seasonal discounts, or a small bonus for referrals. People love getting a little extra, and it helps you stick in their mind when they’re ready to book.

And don’t forget—past clients are gold mines for future work. Stay in touch and keep them updated about new services or promos.

Build a Referral Engine

Word of mouth is still one of the most powerful tools in your toolbox. Ask satisfied clients if they know anyone who’s looking for work. Hand out a few business cards (yep, still works), and offer a small thank-you gift for every referral that turns into a job.

The more good experiences people have with you, the more they’ll talk—and that’s free marketing.

Work with the Right Marketing Partner

You’re a pro at remodeling. We’re pros at marketing remodelers. If you want to grow faster without juggling ads, social posts, and Google rankings yourself, team up with a partner who gets your industry.

That’s where Ascend Remodeling Marketing comes in. We help contractors like you grow using modern marketing strategies that actually bring in quality leads—not just clicks and fluff.

CONCLUSION

Let’s circle back—How do I grow my remodeling business?

Here’s the quick list:

• Build a strong online presence
• Show up on Google
• Use social media marketing for home improvement companies
• Ask for reviews
• Follow up with remodeling leads
• Offer value
• Get referrals
• Work with pros like Ascend Remodeling Marketing

You’ve got the skills to transform homes—let’s make sure the right people know it.

Want help building your next step-by-step growth plan? We’re here when you’re ready.