If you’re a remodeling business owner who can install crown molding with your eyes closed but feels lost when someone mentions Google Ads or SEO—you’re not alone. You’ve mastered the tools of the trade, but now you’re asking the golden question: How to market a home remodeling business?

Well, pull up a folding chair and grab your coffee—because we’re diving into simple, no-fluff strategies that’ll help you get more leads, land more jobs, and grow your business (without needing a marketing degree).

Let’s break it down like demo day.

Start with Your Google Business Profile

This is one of the easiest, most powerful tools you can use. A complete and optimized Google Business Profile (GBP) helps you show up when locals search for stuff like “kitchen remodeler near me.”

Upload before-and-after photos, add your services, post weekly updates, and respond to reviews. It’s free, it’s local, and it’s where your future clients are looking—so don’t sleep on it.

Make Your Website Work Like It’s on Payroll

Your website should be doing some heavy lifting—bringing in leads, showing off your work, and making it easy for folks to contact you.

It doesn’t have to be fancy, but it does need to:

• Load fast
• Look great on mobile
• Show what you do (with photos!)
• Include your service areas
• Have a contact form that actually works

If your site hasn’t been updated since 2012, it might be time for a refresh. In the world of home remodeling marketing, a clean and modern website builds trust fast.

Use SEO to Help People Find You

Let’s be real—if someone Googles “bathroom remodeler in Dallas” (fill in Dallas with your local city) and you don’t show up, you’re missing out on jobs. That’s where seo for remodelers comes in.

SEO stands for Search Engine Optimization. It helps your website show up on Google when people are searching for remodeling services. Use keywords your customers are typing in, get backlinks from local sites, and keep your site updated with fresh content.

Or if that sounds like a headache, hire someone who eats SEO for breakfast.

Social Media: Show Off, Don’t Sell

You don’t have to be a TikTok star or post every single day. Just use social media to show people what you do.

Post short videos of your projects, before-and-afters, or tips about picking paint or tile. People want to see the magic happen. Keep it real, keep it simple, and keep showing up.

And don’t forget to tag your location so locals can find you!

Run Ads with a Purpose

Boosting random posts won’t cut it. If you’re going to run ads—on Google or Facebook—do it with a strategy.

Create an offer like “Free Consultations This Month” or “$500 Off Bathroom Remodels.” Send those clicks to a landing page, not your homepage, so people know exactly what to do next.

A well-targeted ad can bring in leads fast, especially when paired with strong follow-up.

Collect Reviews Like They’re Gold (Because They Are)

Reviews help you build trust fast. Most people won’t hire a remodeler without reading reviews first. So ask happy clients for feedback right after the job is done—when they’re still loving their new space.

Make it easy. Send them a text or email with the direct link. And always respond to reviews—good or bad. It shows you care.

This part is huge when it comes to home improvement marketing.

Get Referrals the Easy Way

Word of mouth still works—big time. But don’t just hope people talk about you. Give them a reason to.

Offer a small reward for referrals (gift cards, discounts, free upgrades). Stay in touch with past clients through email or text. They’ll remember you the next time their friend needs a remodel.

And don’t forget to ask: “Hey, know anyone else looking to update their kitchen?”

Stand Out by Choosing a Niche

Let’s be honest—there are a lot of remodelers out there. So what makes you different?

Maybe you specialize in small bathrooms, eco-friendly materials, or modern farmhouse kitchens. Whatever it is, lean into it. Having a niche makes marketing way easier, and it helps people remember you.

At Ascend Remodeling Marketing, we know that’s how you become the go-to remodeler in your area.

Alright, let’s bring it back. You came here asking How to market a home remodeling business? And now you’ve got the blueprint.

To recap:

• Set up your Google Business Profile
• Build a solid website
• Invest in SEO
• Use social media to show off
• Run smart ads
• Get glowing reviews
• Ask for referrals
• And find your niche

When you do all this, your calendar fills up, your brand grows, and your phone keeps ringing.

So next time you hear someone ask How to market a home remodeling business?—you’ll be the one with the answers.

And maybe even a few new leads while you're at it.